MIND VENTURES INTERNATIONAL WINS BEST IT and APPLICATION BASED LEARNING CENTRE for KIDS in PUNE at THE NATIONAL EXCELLENCE AWARDS 2017

Known as the Oxford of the East, Pune is an educational hub offering various types of learning and developmental opportunities. Nurtured in this educational habitat is Mind Ventures International (MVI), a one of a kind institute focussing on holistic development of children aged 3-16 years via ICT and Application based Learning, for the past 17 years since July 2001.

The genesis of Mind Ventures International is a passionate tale of consistency, hard-work and perseverance of owner Mr. Lucky Surana, an industrialist by profession and educationist at heart. He ventured into the educational field with the sole purpose of making ‘soft skills enhancement’ available to all, and learning fun. The young entrepreneur took the bold step to launch the institute in a little room, at the young age of 19, without much resources. Mind Ventures International is an N.M.Surana Group Enterprise which is into Aluminium Industry past 30 years.

Recently, Mind Ventures International was awarded ‘BEST IT and APPLICATION BASED LEARNING CENTRE in PUNE’at National Excellence Awards 2017.

The endeavour of National Excellence Awards 2017 was to recognize and reward excellence, innovative initiatives and exemplary work in the Education Sector in a spectacular style, and Mind Ventures International was recognised as one of them.Some of the significant parameters considered for selecting the winners included Qualification & Professional Experience, Infrastructure, Quality & Operational Excellence, Innovation & Novelty in Services, Ingenuity and Imagination, Sustainability & Environmental Awareness, Client/Customer & Industry Feedback, Use of Technology & Trends, Previous Awards & Achievements etc. Being selected, recognised and awarded at theNational Excellence Awards 2017, held at the Shangri-La’s Eros Hotel, in New Delhi was indeed a proud moment for the institute.

The Award Ceremony was attended by eminent dignitaries likeShriChetan Chauhan – Hon’ble Cabinet Minister, Commercial Education, Skill Development, Sports and Youth welfare, Government of Uttar Pradesh; Shri Amar Singh – Senior Politician &Hon’ble Member of Parliament; Mr. NayanMongia – Former Cricketer, Indian Cricket Team; Ms. PriyankaChaturvedi – Politician & National Spokesperson, Indian National Congress; Prof. SarojYadav – Dean (Academic), NCERT; Prof. Chandra Bhushan Sharma – Chairman, National Institute for Open Schooling, Ministry of Human Resource Development, Government of India alongside other dignitaries & academicians.

They have had many achievements and have been mentioned in many publications in the past years, recent ones being the ‘Best Innovative After School Model’ at the Estrade Singapore Education Conclave & Awards 2017 and the ‘Most Innovative Holistic Development Centre for Kids in Pune’

Photo Caption:
L-R:

1) Mr. Lucky Surana, Founder of Mind Ventures International, Hon. Mr. Amar Singh, Sr. Politician and MP(Rajya Sabha) Mr. Chandra Bhushan Sharma, Chairman – National Institute of Open Schooling, Govt of India and Mrs. Vaishali Surana

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Maharastra doctors estimate 13% rise in asthma among children over last 5 years

Excessive use of medicines can exacerbate asthma among children

Poor dietary habits among children is a top factor for asthma flare-ups

Important to put children on an exercise regime

According to doctors in Maharashta, the number of cases of paediatric asthma cases in the last five yearshas risen by 13%. Over last 4 years, increase in Asthma episodes is reflecting in the growth recorded by new prescriptions for anti-Asthmatic written by doctors

“Asthma, is a chronic lung diseases resulting in difficulty in breathing and is caused by the constriction, inflammation of muscles and swellings which block the passage of air. The same allergens that give some people sneezing fits and watery eyes can cause an asthma attack in others. Pollens which are abundant during summer seasons and chlorine which are added to swimming pools to keep the water safe also in certain cases act as triggers for an asthma attacks” said, Dr. B Y Pawar, Consultant Chest Physician and Critical Care Specialist, Deenanath Mangeskar Hospital & Mai Mangeskar Hospital, Pune

The doctors believe that smoking habits of parents tend to be a big trigger as asthma amongst children in the state. It is estimated that almost 35% of these could become chronic asthma cases .

“Asthma can affect anyone. Correct assessment of asthma in children and the appropriate treatment of infections is of utmost importance. Symptoms of a lot of diseases are so severe as a result that anxious parents and doctors take to anti-biotics quite frequently in order to provide quick relief to children. However, indiscriminate and excessive use of anti-biotics leaves children susceptible to further infections. Nearly 17% of childhood asthma cases in the west Indian region like Pune are caused by ill-treatment of infections including excessive use of anti-biotics.” said, Dr. Geetanjali Patil, Consulting physician and chest specialist, Pune Adventist Hospital, Apollo clinic -wanowari.

Doctors feel that there is some gap among general practitioners of understanding the severity of respiratory infections which are treated on an SOS basis. Ideally, these cases should be referred to chest specialists to assess for asthma. Nearly 17% of childhood asthma cases in the west Indianregion are caused by ill-treatment of infections including excessive use of anti-biotics.

Poor lifestyle habits exacerbate symptoms

Unhealthy lifestyle habits such as poor sleep patterns and less nutritious food choices, mainly a lot more of fast food or junk food in the diet of children makes children further susceptible to triggers.

“One of the primary reasons of increasing incidences of asthma among children as seen in Pune can be attributed to lack of adequate breast-feeding. However, with the modern competitive lifestyles, more and more women are choosing to go back to work sooner after their maternity leave and also those who choose to stay at home are stopping breastfeeding. As a result, nearly 14% of childhood asthma cases in are caused by ill-treatment of infections and excessive use of anti-biotics.” said, Dr. Geetanjali Patil, Consulting physician and chest specialist, Pune Adventist Hospital

With increasing urbanization, healthy diets are being shunned in favour of fast foods. With many more options to eat affordable and easy meals, parents tend to give in to the demands of children to eat fast or junk food more often than not.

In today’s cut-throat environment, when parents are also in a hurry to get ahead with their careers, such short-cuts with diet make their lives easy on one hand, while on the the other, they have a huge negtive impact on children’s health in the long run. Preservatives,that are an essential part of fast foods, are also harmful to the bodies

Important to set up an exercise regime for children

To combat another side effect of urbanisation — lack of fitness — it is extremelyimportant to set up an exercise regime for children at an early age. As a result of a diet rich in the wrong kind of foods and addiction to gadgets whereby children spend hours glued to one spot ona couch rather than playing outdoors, more and more children are found to be obese or borderline obese today.

It is best to ensure that apart from a good diet, care is also taken to introduce some form an exercise regime from an early age to give the children a better chance at good health.

Asthma Treatment Trend In India

Over last 4 years, increase in Asthma episodes is reflecting in the growth recorded by new prescriptions for anti-Asthmatic written by doctors. According to IMS Health estimates, 2016 witnessed 15% growth in anti-asthma prescriptions across children and adult patients. What’s more alarming is that in 2016 the prescription growth rate escalated from a level of 9% in 2014 indicating increasing number of asthma incidences in India. In fact, the number of adults suffering from asthma has significantly gone up with prescriptions for adult patients contributing to 84% of the overall anti-asthmatic prescriptions written by doctors in 2016 as compared to 81% in 2013. From a treatment perspective, inhalants continued to take a dominant 56% share of these prescriptions in 2016.

“The important steps to keep Asthma at bay is that people with allergic asthma know their triggers and learn how to prevent an attack. It is recommended to get allergies diagnosed and administer medications if required. Regular exercises improve the breathing ability, but take care not to push yourself, if Asthma is not well controlled. In addition to deep breathing exercises, try progressive muscle relaxation, yoga, meditation. Treat yourself to a little personal enjoyment each day with a hobby, fitness activity, or even just a short time-out from daily stressors. Of course, it’s important to keep asthma under control with the right medication.”said, Dr. B Y Pawar, Consultant Chest Physician and Critical Care Specialist, Deenanath Mangeskar Hospital & Mai Mangeskar Hospital, Pune

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Jindal Stainless Limited wins prestigious Golden Peacock Award 2017

~Award given in recognition of innovative training practices in the steel Sector~

Jindal Stainless Limited, one of country’s largest integrated stainless steel manufacturers has been awarded with the prestigious Golden Peacock National Training Award 2017 in recognition of the innovative training practices in the steel sector. His Excellency Sultan bin Saeed Al Mansouri, Hon’ble Cabinet Member and Minister of Economy, Govt. of UAE presented the award to Mr. Amitabh Akhauri, Chief Human Resource Officer, Mr. Ratan K. Saha, Mr. Praneet Kumar and Ms. Sarwat Chishti from Jindal Stainless Limitedat the ‘Golden Peacock Awards Ceremony’ in Dubai.

Golden Peacock National Training Award was instituted by the Institute Of Directors in 1998, to identify excellence in training practices at organizations. Jindal Stainless Limited won the award under this category after an extensive 3 stage assessment by the Jury members. The jury was headed by Rt. Hon. Sir Richard Needham (The Earl of Kilmorey PC), Non-Executive Director, NEC Europe Ltd. & Chairman- Advisory Group, STERN UK.

Commenting on the accomplishment, Mr. Amitabh Akhauri, CHRO- Jindal Stainless Limited said, “Our endeavour has always been to providethe best in class training to our employees and we are delighted to achieve this esteemed award. We will continue to further innovate our practices for the employees, who contribute in accomplishing our company’s goals. This recognition will help us to be motivated to work hard for future. I am highly obliged to receive the award on behalf of Jindal Stainless Limited.”

Jindal Stainless limited successfully competed along with the other companies of repute including Maruti Suzuki India Pvt Ltd, Accenture Solutions, Bosch Limited, State Bank of India, Aditya Birla Financial Services Group, Nestle India, Oil India Limited, Reliance Industries, VFS Global, and L&T Construction Skills Training Institute.

GPNTA stimulates and helps organizations to rapidly accelerate the pace of customer-oriented improvement process. It is a powerful self-assessment process and a way to build organizations brand equity on ‘Excellence in Training’. The knowledge gained by the organization in describing and self-assessing its Training operations leads to IMPROVED organizational training performance.

Instituted by the Institute of Directors (IOD) in 1991, Golden Peacock Awards are regarded as a benchmark of Corporate Excellence worldwide. Justice P N Bhagwati, former Chief Justice of India, is the Chairman Emeritus of Golden Peacock Awards while Justice M N Venkatachaliah, former Chief Justice, Supreme Court of India and Chairman, Institute Of Directors is the Chairman.

About JINDAL STAINLESS

Jindal Stainless Limited is one of the largest integrated manufacturers of stainless steel in India. A leader and a name synonymous with Enterprise, Excellence and Success, the company’s ethos mirrors most characteristics similar to the metal it produces. Akin to stainless steel Jindal Stainless Limited is innovative and versatile in its thought process; strong and unrelenting in its operations.

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An evening of style, luxury and glamour- “Mehvish”

“Mehvish” the jewellery show preview 2017 conceptualised by Concept 9 in association with Trinity Motors, Mercedes Benz recently organized a fashion show: a curtain raiser event during which models showcased the latest jewellery collection. Pune based jewelers such as Lagu Bandhu , Adrisya were a part of the show. The show was spearheaded by Sonya Rau of Concept 9.

It was an evening of style, luxury and glamour for which over 150 people made their presence. This fashion show was just a glimpse into the upcoming show which will be held in the month of May. The event will span over two days and during this, several top notch jewellery brands from Pune and Mumbai will be showcasing their collection. It is going to be an event full of elegance and class to introduce to people the latest styles and trends. This is definitely going to be a one of a kind unique show to be witnessed in Pune for the first time”, says Sonya.

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DISCOVERY ALL SET TO SCORE WITH PASSIONATE FANS

Cristiano Ronaldo-The world at his feet and Sleeping Giant –An Indian football story, all set to premier in India exclusively on Discovery Channel

Discovery is set to excite audiences in India by bringing the amazing stories of footballing legends to viewer’s screens across India. Cristiano Ronaldo-The world at his feet and Sleeping Giant –An Indian football story are the two movies Discovery will premiere under its recently launched ‘Movie Nights’ on Saturday, 29 April and 6th May 2017.

These movies will encourage viewers to follow their dreams, and never give up. Cristiano Ronaldo-The world at his feet is based on the life of the current global Portuguese superstar who plays for Spanish club Real Madrid and the Portugal national team. The documentary reveals how he spent his childhood practicing football for hours, skipping his meals and sometime school too. The movie further showcases how he honed his natural ability, through sheer determination and commitment to his craft and shaped his attitude to conquer his fears and realize the ultimate dream– to be the best footballer in the world.

On the other hand, Sleeping Giant – An Indian football story is about the future of Indian football. The movie features the story of two ordinary children from Mumbai who followed their passion, persevered and earned a golden chance to play for famous football clubs in England.


Brief of the movies:

Cristiano Ronaldo-The world at his feet (29th April)- The movie will follow the life of star footballer Cristiano Ronaldo from his beginnings in Portugal, breakthrough start with Manchester United and current career at Real Madrid. The movie has been narrated by award winning actor Benedict Cumberbatch and also features other footballing legends David Beckham, Wayne Rooney and Lionel Messi.

Trailer link: https://www.youtube.com/watch?v=gdYysN7pffU

Sleeping Giant –An Indian football story (6th May) –The movie revolves around the story of two children who were selected from 1700 contenders for once in a lifetime opportunity i.e. to be taken under the wing of a famous English Football club and be trained like pros. Shot over 2 and a half years, this documentary follows the young hopefuls from the back-streets of Mumbai to London as they embark on an incredible journey to realize their dreams and follow them. The movie has been made by the same team who made the documentary ‘The Four Year Plan’, who found out about this story whilst shooting behind the scenes at QPR.

Trailer link: https://www.youtube.com/watch?v=cNLjKuwuQW8

Watch all the action live on Discovery 29th April & 6th May, Saturday at 9 PM

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About Discovery

Discovery, the flagship network of Discovery Communications, is devoted to creating the highest quality pay-TV programming in the world and remains one of the most dynamic networks on television. First launched in 1985, Discovery reaches 220 million subscribers in Asia Pacific. It offers viewers an engaging line-up of high-quality non-fiction entertainment from blue-chip nature, science and technology, ancient and contemporary history, adventure, cultural and topical documentaries.

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Dry off in Style with Bombay Dyeing Denim Towels

Bombay Dyeing expands its product portfolio in Bath Linen through the introduction of the Denim Bath Linen Collection

Bombay Dyeing, a part of the Wadia group has been a pioneer in the home textile industry, in India since 1870. Market leaders in both bed and bath linen products, Bombay Dyeing has recently launched their own Denim styled Bath Linen Collection which includes Towels, Bath Mats and Bathrobes under the ‘Aspero Denim’ brand.

The Aspero Denim Bath Collection is specially crafted keeping in mind the needs, fashion trends & aesthetic requirements of the ultimate Denim lover. These 100% cotton towels are available in fast moving Denim colours mainly Navy Blue, New Port Blue, Carbon Black, Bottle Green, Maroon and Rust.

Trendy yet aspirational, these soft by touch & rugged by look Denim towels will surely add ‘swag’ to your Bath Linen Collection. Aspero Denim Towels come in a complete ensemble of Bath, Hand, Face, Gym (Shoulder) Towels along with Bathmats & Bathrobes. They are designed to give your bathroom a unique and stylish ‘Denim look &

feel’.

The AsperoDenim range is available across the Bombay Dyeing retail stores and major home textile stores of Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad and Lucknow. So don’t miss a chance to dry off in style with Bombay Dyeing Aspero Denim Bath Collection.

The product price ranges from Rs.299/- to Rs.2099/-

About Bombay Dyeing

Bombay Dyeing Retail is part of the Wadia Group of Companies, a very well respected business house in India. As a leader in Bed, Bath & Coordinates segment, Bombay Dyeing Retail has amassed millions of loyal customers from India and abroad. Over a period of 137 years the brand legacy has been built with immense care and commitment to superior quality, innovative portfolio of products to cater to diverse styles, preferences and usage occasions.

The company has multi-channel presence consisting of Distributors, MBOs, Modern Trade Partners, Ecommerce Market Places and Company Owned Retail Stores in High streets of major cities in India. Bombay Dyeing products are sold across more than 5000 stores across India and have also been a preferred gifting option by large corporates for decades.

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DS Group rolls out the TV campaign for Pulse candy

The tagline ‘Pran Jaaye Par Pulse Na Jaaye’ establishes the magnetic appeal of Pulse candy

Pass Pass Pulse, the candy from DS Group that stormed the hard-boiled candy market with its launch in 2015 has rolled out its first TV commercial. Pulse Candy, with a tangy twist, makes it standout! It offers an experience that starts with a fruity taste and peaks with a tangy surprise. A mouth full of fun and peculiarity, the consumers love. This irresistible fervor for Pulse candy is extended to the brand communication, with a tag line of ‘Pran jaaye par Pulse na jaaye’, with quirky and humorous examples of how far people can go to save their favourite Pulse Candy. After all, one does not like to part with precious belongings.

The first TVC, conceptualized by J. Walter Thompson Company, is the master commercial that outlines the length to which people will go to hide their Pulse Candy and also the extent people will go to get their hands on a Pulse Candy.

The film opens on the protagonist who is asleep in his room – this is when his house mates, on a day off, decide to play a prank on him to get their hands on his Pulse stash. We suddenly see his roommate run in and wake him up, screaming that the house in on fire. The protagonist, in a blurred sleepy state on seeing smote and sparks, actually assumes that the house is on fire, as he sees his friends running to collect their precious belongings. This is when our guy springs to action, rushing to save his hidden Pulse Candies; from inside a remote, the one hidden in a DVD drive, to some, hidden in a trumpet. Once he has managed to get his hand on the stash, he rushes out. That’s when the plot unravels, a well-crafted ploy that has his friends creating the fire and smoke, amongst others. At the end, the plot succeeds and he has to give up his hidden stash of candies, but not until he manages to keep one for himself. The commercial ends with the tag line that says – ‘Pran jaaye par Pulse na jaaye’

Speaking on the brand, Mr. Shashank Surana, VP, New Product Development, DS Group said, “Pass Pass Pulse has been a category disruptor and was an instant hit with the consumers across age groups since its launch. Thus, the idea was to create a campaign, which can reiterate the love of consumers for the Pulse candies. The TVC beautifully showcases this emotion, demonstrating the popularity of the candy .With the launch of this humorous TVC, our endeavor is to take the brand’s popularity to the next level and further strengthen the consumer connect.’’

Shujoy Dutta, Vice President & Executive Planning Director, J. Walter Thompson Company said “It’s well known that candy is an impulse purchase and normally we would assume that this would appeal to the children. But when we were commissioned to work on the brand we discovered that the appeal of the candy spanned all age groups. Consumers enjoyed it so much that they were also buying them in jars – and during the development of the campaign we heard that the demand outstripped the supply and it became difficult to get your hands on the candy.”

Speaking about the TV commercial, Sundeep Sehgal and Siddharth Prasad (Executive Creative Directors, J. Walter Thompson Company) said “The challenge of working on a candy campaign is that the category has already seen a large volume of work and expectations from candy advertising are high. We were looking for a unique, fresh take that would give people yet another reason to love Pulse. We noticed that people in office wouldn’t keep Pulse on their tables, but in a drawer or behind a book or something. A little game of hide and seek was playing out right in front of us, and that’s where the campaign idea came from.” Commenting on the line ‘Pran Jaaye, Par Pulse Na Jaaye’ they said “it’s a quirky reflection of how people protect their Pulse candy.”

Pulse Candy is a case study in itself. A brand that was first launched in 2015, has redefined the candy category, literally. Differentiation in terms of the flavour combination and innovation of being more than just a regular candy has worked in its favour. Pulse is a combination of loved & exceptional fruit flavours like Kaccha Aam, Guava &Orange combined with a tangy core that’s driving consumers to love it so much. A taste that is so irresistible, that it has consumers wanting more; the essence, which the new commercial captures.

TVC Link -https://youtu.be/YKvmi99wjdM

Creative Credits

Campaign elements: TVC/Digital/ Outdoor/Radio/BTL activations


Client:
Dharampal Satyapal Ltd`

Director (of the film): Rajesh Krishnan


Production House:
Soda Films


Creative Agency:
J. Walter Thompson Company

Account management:

1. Sr. Vice President & Executive Business Director: Subho Sengupta

2. Associate Vice President: Mukund Raina

3. Account Manager: Naman Joshi

Planning:

1. Vice President & Execute Planning Director: Shujoy Dutta

2. Planning Director: Debasish Das

Creative Team:

1. Executive Creative Directors: Siddharth Prasad, Sundeep Sehgal

2. Creative Director: Gresha Sengupta

About DS Group: The Dharampal Satyapal Group (DS Group) is a rapidly growing multi-diversified conglomerate, with a turnover of more than Rs. 7,700crores last year. The Group has strong presence in F&B, Hospitality, Mouth Fresheners, Tobacco, Packaging and Agro forestry. The Group has strengthened its presence in F&B category by entering in Dairy and Confectionary segment. DS Group is committed towards premium quality products & credited with several innovations for nearly nine decades.

Catch Spices, Catch Spring water, Catch flavoured water, Chingles-the mini chewing gums, Ksheer, Dairymax, Tulsi, Pass Pass, Rajnigandha, Rajnigandha Pearls, The Manu Maharani and Namah are some of the leading brands the Group proudly shelters today. The Group ventured into the hard boiled candy segment with Pulse in 2015 with the Kachcha Aam flavored candy with a tangy twist, followed by Pulse Guava and Orange.

DS Group has chosen to mesh their social commitment into business vision. The Company has been working all over the country, on a wide range of CSR programmes, all over the country. The Group works strongly on the principles of integrity, dedication, resourcefulness and commitment.

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Mohan Joshi Receives the Raja Paranjape Lifetime Achievement Award

The 8th Raja Paranjape Festival concluded with reminiscing upon golden memories

Pune, April 20, 2017: The 8th edition of the Raja Paranjape Festival concluded with Veteran actor Mohan Joshi receiving and accepting the 8th Raja Paranjape Lifetime Achievement Award. This year would be the 107th anniverasary celebrations of Raja Paranjape.

On this auspicious occasion, Veteran actor Mohan Joshi received the Lifetime Achievement award at the hands of Pune Mayor Mukta Tilak. This was followed by an interview with Mohan Joshi which was conducted by Film Director Praveen Tarade.

On receiving the award Mohan Joshi said “to receive this award gives me immense joy. Raja Paranjape was indeed a great personality and had abundant knowledge in the field of music. He worked as a junior artist but dedication and hard work he succeeded in becoming a great director as well. It is truly an honor to receive this award.”

Mukta Tilak(Pune Mayor) also went on to say that “The Raja Paranjape lifetime achievement award is considered the best and the person receiving the award is also someone who has an amazing personality and great talent. I grew up watching Raja Paranjape’s films and I can say that he simply ruled the film industry during his time.”

The 8th Raja Paranjape Festival was inauguarated at the hands of Dr. Mohan Agashe on April 14, 2017. On the day of the inauguration Director Ashutosh Gowarikar, Actors Jitendra Joshi, Medha Manjrekar and National Award winning singer Mahesh Kale received the Raja Paranjape Sanman. Dr. Mohan Agashe and other dignitaries present recalled upon the memories of Raja Paranjape.

Bharat Desdala who was also present at the occasion said that “Raja Paranjape ruled the cinema for a good 40 years. While black and white films were what ruled back then, it was Raja Paranjape who contributed in introducing everyone to colored films.”

The golden memories of Raja Paranjape continue to reside in the minds of many till date and and the main motive behind organizing this festival was to reach out to the next generation as well.

Lakhachi Goshta, Ha Majha Marg Ekla, Pedgaonche Shahane, Oon Paus, Ganget Ghode Nahale, Pudche Paul, Jagache Pathivar are just some of the popular films which were screened during the festival. Along with the screening of these films, several plays and musical based programs were also put up during this Festival.

Photo Caption:

Veteran actor Mohan Joshi receiving the Raja Paranjape lifetime achievement award at the hands of Pune Mayor Mukta Tilak during the closing ceremony.

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Catch the band ‘Amritaansh’ perform Classical Fusion and Experimental music at Amanora Mall this Saturday!

Want to groove to some fusion and Bollywood experimental music? Drop in at the Amanora Mall this Saturday and enjoy the band ‘Amritaansh’ who will be performing live!

The band is well known for doing covers of popular Bollywood tracks as well as fusion music which is sure to leave the crowds enthralled. Music that’s versatile and vibrant would be the best way to describe ‘Amritaansh.’

So drop in this Saturday at the city’s favourite shopping and entertainment destination and experience some fantastic soulful music!

DATE: Saturday, April 22,2017


TIME:
7:00 pm – 9:00 pm

VENUE: Oasis, Amanora Mall

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Lokmat Pune’s No 1 newspaper introduces special activities to bring families of Pune on a common platform with celebration, special health and fitness workshops this summer.

Lokmat DhamalGalli is an initiative for people across age groups to meet and spend quality time with friends and neighborsand involve them in numerous outdoor activities, amidst learning &masti.

Over 7 locations in one and half month promising enjoyment every Sunday
Over 10,000 people gather across locations in Pune for DhamalGalli

Lokmat Pune’s No 1 newspaper introduces special activities to bring families of Pune on a common platform with celebration,
special health and fitness workshops this summer.

Lokmat DhamalGalli is an initiative for people across age groups to meet and spend quality time with friends and neighbors and involve them in numerous outdoor activities, amidst learning & masti.

Conceptualized with an aim to get the Pune residents out on the streets every Sunday, Lokmat brings back DhamaalGalli for kids, youth
and senior citizens of Pune, adding newer locations thus expanding the moments of fun and celebration in the city.

The event begins from 23rd April to 11thJune 2017, every Sunday morning from 7.00 to 10.00 am.

Last year too, Lokmat’s DhamalGalli was a huge success with a presence of over 10,000 people.

Activities with a large focus on fitness and enjoyment include – cycling, skating, flash Mob, Tug of War, Street plays kids’ creative corner, Zumba, Aerobics, Art and Crafts etc. and lots more have been planned.

Rent-free cycles will be made available for use, a dedicated space for badminton has been allotted, yoga and meditation sessions
have been arranged for senior citizens. These events are an outcome to stop traffic flow in the morning thus engaging readers through
interesting games and recreational activities and to help citizens de-stress yet spend quality time with family and friends.

This year, Lokmat DhamalGalli has been powered by the Presenting sponsor- Hero- The All new Duet ,Associate sponsor: Fitness Mantras, Co-sponsor: Kaki Khakra and The Treehouse, Playgroup and Nursery, Lullanagar,

Education Partner : The Aranhas’ Rosary Schools and Colleges,

Supported by: Pune Municipal Corporation; Pune City Traffic Police; Pune Police

Ms. Shalini Gupta, Vice-President, Brand & Communication, Lokmat Media, shares “With the overwhelming response received last year for
LokmatDhamalGalli, we are proud to host the second season this year to create newer engaging opportunities and interactive sessions for our esteemed readers across the city.

As Pune’s no 1 newspaper, we strive to introduce fun-filled elements and innovative activities to entertain our readers
and keep alive the fun and frolic in the cultural hub of Maharashtra”

> Date Venue Time

23rd April 2017

Marketyard/ Ganga Dham 7:00 am to 10:00 am

30th April 2017

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> About Lokmat:
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> Lokmat Media Pvt. Ltd. is a leading multi-platform media company with interests in a diversified portfolio of publishing, broadcast, digital, and entertainment, community and sports verticals. ‘Lokmat’ is the largest read regional language newspaper in India with 23.5 million readers (Source: Total Readership, IRS ’12 Q4) and the No. 1 Marathi newspaper in the country with 11 editions and a circulation of 1.4 million copies (Source: Audit Bureau of Circulation, July – Dec ’14). ‘Lokmat Samachar’, with 3 editions is one of the largest read Hindi daily in the country with over 1.3 million readers (Source: Total Readership, IRS ’12 Q4). ‘Lokmat Times’ has 3 editions.

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